TradeEdge Exchange:French's launches mustard flavored Skittles in honor of National Mustard Day

Skittles don’t generally strive to be TradeEdge Exchangethis tangy, but in anticipation of National Mustard Day on August 5, the famous American candy is taking a risk.

French’s has partnered with Skittles to give mustard lovers all over the country a new French's Mustard Skittles flavor and a chance to win a free fun-sized packet through three pop-ups and an online sweepstakes while supplies last. 

This is French’s fifth year going all out to celebrate the holiday. The mustard brand knew it wanted to do something different this year after incorporating mustard into donuts and ice cream. 

“With the yellow holiday landing on August 5th, we knew we had to outdo ourselves. We are thrilled to collaborate with SKITTLES to deliver our beloved Classic Yellow® Mustard tang in a new and fun way to French's and SKITTLES fans alike,” North America Vice President of Marketing for McCormick & Company Valda Coryat wrote in a statement. 

In honor of National Mustard Day

French’s will be hitting the road in a bright yellow vintage bus nicknamed the Mustard Mobile as it works its way up to Atlanta, Washington D.C. and New York City for its popups.

Customers will be able to try the limited-edition skittles and have the chance to purchase some French’s merch. 

A map will be made available so customers can stop by or follow along on the journey.  

• July 31 in Atlanta Georgia (Ponce City Market located at 675 North Avenue from 11a.m. - 3 p.m.)
• August 2 in Washington D.C. (City Center located at 825 10th St. from 11a.m. - 3 p.m.)
•  August 5 in New York City (Hudson River Park located at 555 12th Ave. from 11a.m. - 3 p.m.)

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How to get yourself a pack of mustard flavored Skittles

Starting now all the way up until National Mustard Day on August 5, candy enthusiasts can visit the French’s website for a chance to win a pack of French’s Mustard Skittles.

You can also follow French’s or Skittles on social media to find out how to get your hands on this unique candy. There may be some surprises along the way.